Our Approach
Creative PR doesn’t believe in imposing ready-made solutions as quick fixes for clients’ marketing and communication problems. There is no such thing as a “one size fits all” communication strategy.
We approach every project with an open mind, willing to learn about your organisation, your stakeholders and customers, your issues, and your unique situation. Only when we have a full picture of your communication and marketing requirements, will we prepare a comprehensive strategy that clearly identifies your communication goals, target audiences, the key issues and messages to be communicated in the most cost-effective and reliable methodologies to tell your story to your audiences.
All our strategies include implementation plans, with budgets and timelines. This provides our clients with the option to implement communication plans themselves or to engage us to undertake some or all of the activities recommended.
We encourage our clients to take an active role in their communications programme. We believe in building on the existing strengths and knowledge of our clients, and enhancing their skills by transferring our specialist expertise and knowledge.
The strategic approach we take means we don’t recommend one-off communication activities, such as media releasing or advertising, unless it’s part of a carefully considered marketing and public relations plan. Doing any of these on a random basis can be a waste of time and money.
Grant Mangin, Creative Director
Growing up I wanted to be an architect, but at university I discovered a fascination for story telling and majored in History. I started sharing stories on television, when CTV (Canterbury Television) launched in 1991. While presenting TV shows I developed a career as a public relations and marketing consultant, applying my ability to tell a good story to projects ranging from visioning and community consultations, re-branding and product launches, to writing annual reports, feature articles, and copy for advertising, websites and printed collateral. These days I balance writing communications and marketing plans, and text for printed materials, with writing scripts and producing videos for websites and social media. Aerial video and live streaming are taking storytelling to the extreme and providing new challenges, though I still enjoy writing articles, newsletters and books.
Andrew O’Sullivan, Director of Productions
It all started in high school, as soon as I had a taste of story telling through media I started sprinting, I was obsessed with story telling, getting in trouble for editing films in the middle of class, and quickly making my way to the New Zealand Broadcasting School. Here I would arrive at 8 every morning and leave at 12 every night, I became the go to person for help and at the end of the year my name was in the credits of every single project. After I went straight to work in Television and edited hundreds of News stories, docos and TV shows. Once I had learnt as much as I could in TV I went out into the big world of entrepreneurship where I continue to sprint to this day. Today I’ve won multiple awards for my work in TV and short film post-production.
Contact Us Today!
We can help you get your marketing sorted!