Perception Realignment

Confusion

When clients and customers are confused about the products and services businesses offer that’s a problem. Sometimes customer confusion occurs when your business changes over time without a communications strategy to keep your customers informed about what’s new. We can help you clearly communicate who you are and what you can do for your clients.

It starts by understanding how your customers see you, and how their perceptions vary from what your business is really all about. We can survey customers, interview key clients and conduct in-depth research and analysis to really understand what’s causing the gap between perceptions and reality. From there we’ll develop a campaign to realign customer perception that could involve re-branding or subtle changes to logos, and applying your new look to a range of communication materials such as signage, websites, advertising, newsletters and social media.

Customers need to see your business as it really is. We’ll help make it clear why and how your business can meet your customers’ needs.

Read more